Mon, 03/01/2010 - 13:53 — admin

Shopping Mall

JCDecaux’s mall 6-sheets are designed to work within their environment; high quality panels strategically positioned, following the path of the shopper, optimising impact and frequency of message.

An aspirational and image conscious audience, the mall shopper is 3 times as likely to shop with intent to buy and will use advertising as a signpost to their potential purchases.

For further information contact JCDecaux 020 7298 8000.

  • The average UK resident visits a mall 30 times a year (Source: Healey & Baker: Where People Shop)
  • 50% of visits are at least once a fortnight (Source-Headley & Baker, Where People Shop)
  • 100% pedestrian audience visiting for an average 2 hours maximises ad exposure (Source: Mall Landlord Data 2009)

6 sheet

  • The largest standard format available in the shopping mall environment
  • ’Designed in’ to the mall environment maximising visibility and standout
  • Magazine quality display
  • 100% back illuminated
  • Proximity to stores makes them ideal for specific call to action or extending brand prestige
  • Opportunity for bespoke special builds increasing depth of communication

D6

  • 100 65” HD screens located in 18 malls within the top 30 (Source: Trevor Wood Ranking)
  • Positioned in prominent locations to ensure standout
  • Animated and video content opportunities with the ability to update copy easily
  • Available in conjunction with a classic 6-sheet campaign or as a stand alone digital opportunity