As market leader in rail advertising, JCDecaux delivers 90% of the total rail audience (Source: Arkenford) via exclusive contracts across the UK including Network Rail. There are 1.2 billion rail journeys annually and this figure is rising by around 8% per year, demonstrating how integral rail is to the UK population
Rail travellers are busy people and light TV viewers, with high disposable incomes. Research shows that Rail advertising provides the perfect opportunity to target this hard-to-reach audience at a time when they are open and receptive to messages.
JCDecaux has a range of formats to meet different communication needs, whether you are looking for a broadcast message, to generate prestige or engage your audience through time-sensitive creative executions.
For further information contact JCDecaux 020 7298 8000.